Written by PETER ANTONY | May 21, 2016
You've more than likely heard of the term Big Data. I've even seen a local telco-carrier advertise it on the side of a bus promoting it's new Data Plan (though I have to admit, that just adds to any confusion that would've been out there before).
Take a look at Google Trends (current snapshot below) and you'll see that Big Data still commands interest at this time and deservedly so, as many corporations and government agencies race to squeeze the most of out their data.
Data has been called the new oil, but I like to call Data the new soil, as we believe that it underpins organisations small, medium and large to understand:
There are many Cloud based Business Intelligence (BI) tools that can provide useful information from your data and are usually more cost effective than on-premise BI tools that require specialists to administer the infrastructure. Having said this, even Excel (acknowledged as the world's biggest BI tool in terms of usage) is powerful at crunching numbers and is able to provide insights.
Think Small(er) Data, Big Opportunity. The point is that you shouldn't be disadvantaged just because you don't have access to the latest tools. Depending on the size of your data and what you want to know, there are a myriad of different online and offline offerings that can help small to medium businesses get the most from their data. It's also important to have a Data Strategy in place to be able to manage the data life-cycle from acquisition to archiving.
Google searches of term "Big Data"